PHILOSOPHY
Nakashima Group Corporate Philosophy
The current Nakashima Group Corporate Philosophy was codified on June 15, 2004, building upon the spirit of "Our Creed" established in November 1960. It is a guiding principle for moving forward toward a richer future for people, positioning ourselves to be trusted by society and customers, to regulate ourselves with discipline, to respond to diverse needs, and to pursue new forms of “optimality” that embody infinite possibilities beyond the present.
OUR CREED
We have come together by fate to work with one another.
We shall respect each other’s humanity, trust one another, work together, walk forward together, and serve society through this company.
Through our combined efforts, we shall develop this company for the better, contribute to society, and strive to enhance our healthy and cultured lives.
BELIEFS
Nakashima respects individual dignity and the law and aims to be a trusted individual and company.
MISSION
Nakashima contributes to building a prosperous society by creating products optimized for people, society, and the environment
VISION
Nakashima will expand unique and valuable business activities centered on propeller manufacturing and achieve stable corporate management.
Nakashima Group Corporate Concept: “Optimal Creation Company”
Nakashima Propeller aspires to be a company that creates products optimized for people, society, and the environment, and shares inspiration with people.
OPTIMAL
We define “optimal” as the best condition in which various elements are harmoniously balanced. Nakashima provides optimal manufacturing and services that earn customer satisfaction under all given conditions.
CREATION
Based on a corporate culture of made-to-order production cultivated for over 80 years since our founding, we will continue to evolve our unique manufacturing by integrating cutting-edge technology and human sensibility.
COMPANY
The original meaning of “company” is “companions.”
Never forgetting that we are members of both the company and society, we confidently and proudly engage in optimal creation.
Brand Slogan: We Go Beyond
The history of Nakashima Propeller, the core company of the Nakashima Group, is a history of made-to-order production. Nakashima Propeller has created one-of-a-kind, optimally designed marine propellers to meet the specific needs of each customer. The Nakashima Group has evolved by applying the expertise and philosophy cultivated through custom propeller manufacturing to various other fields—such as medical care, daily life, and the environment. Moving forward, we will continue to take on the challenge of responding precisely to each of our customers’ diverse needs. We will pursue new forms of optimality and shape the infinite possibilities that lie beyond. Our brand slogan, “We Go Beyond,” expresses our strong will to achieve what no one has done yet—and what no one has been able to do. It is also our promise to meet the expectations and earn the trust of our customers.
The Nakashima Group will continue moving forward—Beyond—toward a richer future for people and society.
